(Workshop) Crafting a Sustainable Brand: Communication Strategies for Impact

What’s included:
• Comprehensive training materials, including full slides and key resources
• Certificate of Completion
• Lunch and tea breaks
• Networking opportunities

Modules
Topics explored in this training include:
Sustainable Branding: The Future of Business
• An overview of sustainable branding, exploring why effective communication of sustainability is crucial in meeting consumer and supply chain expectations, with real-world case studies.

Building Your Sustainability Narrative
• How aligning brand purpose with sustainability can drive growth, examining common pitfalls, and key principles for building an authentic and compelling narrative.

Ethical, Effective Sustainability Communication
• Strategies to avoid greenwashing and bluewashing, emphasising the importance of transparent and crisis communication to maintain consumer trust.

Knowing Your Stakeholders
• Understanding the roles of internal and external stakeholders in sustainable branding and how they shape your sustainability strategy across the value chain.

Engaging Stakeholders and Consumers in Sustainability
• Techniques for engaging stakeholders through various channels, with a focus on building brand loyalty and trust through transparent and ongoing communication.

Empowering Brand Ambassadors
• The role of internal and external brand ambassadors in advocating for the company’s sustainability initiatives, fostering a culture of sustainability, and amplifying the brand’s message.